Anuj Sehgal

On enquiring from Mr. Anuj Sehgal about himself and his journey as an entrepreneur, he replied that

It was one evening in the year 2015 that shaped his new start-up when he attended his first stand-up comedy show in Delhi. Mr Anuj apprised that he was inspired by the quality of the content and the kind of crowd-puller it was in that stand-up comedy show. That got him thinking and led to the creation of “Comedy Munch”, an exclusive digital platform for comedy. Then at the age of 37, Anuj had over 15 years of experience in digital marketing, strategy, and operations as Country Manager for European MNC and Sales head for OTT player- NexG TV, and later as the co-founder and director of IT solutions company Inavit Digital.

Mr Anuj further said that when you think of comedy nowadays, in a world full of technologies and endless opportunities, we can imagine some witty humorous people performing stand-up comedy. ROFL is no more just a slang, it has become more relatable owing to the new age comics. And what if on that stage, we see a backbencher comedian from our class performing and making people crack out of laughter or someone we’ve always known for making everyone laugh at correct timings, how overwhelming of an experience would it be! That’s the exact idea of having a platform where people from all walks of life who are like any of us would come together to put their best jokes together and share with people what they’re best at. And as we all know nothing is greater than a morale boost and appreciation from the audience the artists work for; live for!

Comedy Munch believes in spreading happiness and with this agenda in mind they organize happiness sessions and gigs across the country which is a one-stop destination for relieving out all the stress accumulated by the discomforts of life. With an online content platform, public shows and corporates, brands integration, adding that dose of laughter boosting to live up to the higher aspirations for brands, corporates, and the public in general.

Your introduction and journey so far;

Anuj is on a mission to spread happiness among businesses, their employees, and customers. He is the Founder & CEO of Comedy Much, a company that helps brands in employee & customer engagement, brand communication, community building, and online integration through humour & entertainment.

The company plans and organizes events and programs for dealer/vendor/corporate meets, brand/product launch, community building, and online audience engagement through a unique integration of comedy and entertainment content. In his 15+ years of experience, Anuj has been part of many successful projects. He launched the First Telco OTT Platform in India at Aplaya Technologies, LIVE Streaming of IPL on Mobile TV Platform, and the successful launch of Timwe – An European MNC Operations in India. He has been instrumental in planning, launching, and managing these and many other projects.

He is almost always involved passionately in running a growing Comedy Munch and making businesses a happier place. You would find him meeting with HR/Marketing Heads and CEOs and discussing unique ways for them to make their employees and customers happy and how humour and entertainment can help them in their missions.

He loves to travel and decode life through a spiritual process and music. That’s where he gets most of the unique ideas about living a more enriching and fulfilling life. That's what drives Comedy Munch at the core and keeps the company fresh and innovative.

Get in touch with Anuj to discuss unique ways on how comedy, humour, and entertainment can help you build a positive and happy brand image, keep your employees and customers happy and more engaged.

Why did you choose entrepreneurship over a job?

I always wanted to create value in the ecosystem and give it back to the society, there was always a hunch to do something creative around performing arts and comedy came as a boon and exciting to live like a dream. As Steve Jobs says “Your time is limited, don’t waste it living someone else’s life”.

What gets you out of bed in the morning i.e. what’s your source of motivation?

Good Question. I would say not just in but at night, it usually happens. I am always fond of figuring out something niche or new, which may create a proposition for me and the public at large. I usually keep this mode on all the time and it serves as the source of my motivation all the time.

The kind of positivity the smiling faces bring around me is so encouraging. Making people laugh while making money seemed like a win-win idea. We all seek peace in the busy city lives after working 9 to 6, five days a week, I thought what if I could make those days better? That’s how I get motivated every morning and plan on spreading happiness amongst the stressful environments of any working space. As we are in the business of creating happiness, it does not feel that getting to work is a task in the morning.

What challenges/obstacles did you face in your journey so far?

Every business has risks. Our risks are associated with the right skill set that we look for expansion in the future. We already have a core niche team but I see from future expansion perspective, we would need innovative minds, with a flexible thought process. Although, with a clearly defined process, and innovative means to reach out to search resources, we are confident enough that we will mitigate it. Finding the right team/talent/partners is the constant battle and we have achieved some milestones with their support.

What comes first for you - money or emotions?

I am an emotional person. Business needs to have emotions, not personal, obviously, but business ones like concern for quality deliverables, client satisfaction, targets & roadmaps, you planned & how you will achieve it, etc. Money is obviously the priority but I believe if your value creation process is right for others, the money will automatically come as an outcome of it.

How do you handle the pressure and manage stress?

The meditation, exercise, right food and right people around you is the key to manage the pressure and stress. I have been lucky to be around the right people in the form of family support, an amazing team that helps me to balance the day to day stress and pressure.

What is one strategy that you believe has helped you grow as a person/start-up?

In my journey so far what has helped me immensely is the lean methodology and the relationships with people/team/partners.

In your opinion what are the keys to success?

There are a few and you can learn it on your way up. As long as you have a growth mindset it is not a problem. Persistence, Discipline, Empathy are some of the keys, and if you love what you are doing, you will gradually succeed.

What advice would you give to someone starting out as an aspiring entrepreneur?

I always work on a tag line ‘add value to get value’. Don’t focus primarily on money or investments but keep your focus on creating a sustainable venture & value creation. I believe, rest things will automatically set with time. Don’t start the business to raise money, start to add value, and solve the problem.