Ashish Arora
Co-Founder
VictoryTales with its relentless efforts to bring the meaningful stories from across the world, this time bringing an inspiring growth story of one of the passionate entrepreneur Mr. Ashish Arora, Co-Founder of SketchBubble.
Ashish is a technologist at heart and entrepreneur by nature. He started his career as a Programmer Analyst with Cognizant Technology Solutions. But the magnetic pull of entrepreneurial spirit and aspirations in him worked as a catalyst and encouraged him to co-found Infoshore Software Private Limited in 2008 and SketchBubble in. Now he is running a business and being responsible for other people’s well-being which motivates him to be the hardest-working version of himself. He believes learning is an essential part of life, and with this belief, Ashish continue to drive his ventures towards newer accomplishments as well. Ashish co-founded both the ventures with a vision to disrupt the industry in a positive way. In an era where “Going Remote and Virtual” is the new normal, SketchBubble aims to get you covered for all events where you need to present, be it a webinar, virtual presentation, office meeting, workshop, or a seminar. Ashish believes that the trust of customers is the only reason that SketchBubble has maintained a scorching growth rate even in the trying times.
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SketchBubble
With an aim to change the way presentations are made, SketchBubble focuses on developing premium editable PowerPoint templates for various business needs. Every template at SketchBubble is crafted after performing an extensive research, which makes the company to serve their affluent client base while maintaining their utmost standards. The pre-designed presentation templates of SketchBubble are extremely easy to use and edit. They can be customized without any hassle, providing an effortless and efficient use of slides. The templates are data driven and will let you strategize your business needs easily. An implemented neutral colors and interactive graphic in our slides, making them both professional and universal at the same time. At SketchBubble, you will find an extensive range of presentations to cater every business need of your company. With more than 10000 templates and 150,000 slides, we take pride in providing 100% customer satisfaction to our clients. From general topic to industry-based templates, our collection has the most exclusive and hand-picked display of editable presentations that will let you save your time and effort while taking the professional level of your presentation to a whole new level.
Tell us a little about your organization and your organization’s journey so far.
I along with my 2 college friends Rohit Khariwal and Pankaj Narang founded InfoShore in the year 2008 which is one of the top software development companies in India. Initially we started with Mobile Apps and later shifted our focus on building products. Step by step we proceeded towards our main goal and now Infoshore is a ISO Certified software development company and the home of IT geniuses who are not only goal-oriented, but also dedicated to ensuring value and customer satisfaction through each software solution we collectively produce. SketchBubble is one of our company’s product. I would also like to apprise that we are also Shopify approved Development Partner.
Tell us a little bit about yourself (background) and your journey as an entrepreneur, please.
I did my engineering from NIT Jaipur and initially worked in an MNC for 3 years. I learned a lot of practical skills like working with different type of people, handling workload, handling customers etc. We were initially 8 friends in college who wanted to start this business but as time passed, they got busy in their job and we three took the initiative to leave the job and started our own business. It has been an amazing journey so far and we all are devoted our best efforts to contribute for our clients.
Why did you choose entrepreneurship over a job?
The main reason to choose entrepreneurship over a job is that I realized overtime while working in MNC that a corporate career is not going to make me happy. Since I was constantly remained in touch with my friends who later became my business partners and hence the journey of our business started. Now we have reached the stage where we all are contributing for betterment of our business with the same goal.
What gets you out of bed in the morning i.e. what’s your source of motivation?
The main source of motivation for me is the Passion towards my work. I have always been a very curious person and the curiosity within me helps me to explore me more besides passion helps me to work harder. So, my Passion and Curiosity are the two things which I think drives me the whole day is my source of motivation.
During this COVID-19 crisis, what are the measures you have undertaken to continue your business without disruption?
As we are in the business of designing presentations, during COVID-19; most of the professionals started working from home and started using various video conferencing tools for the meetings. But the need for presentations was always there, only difference is the shift of conference room presentations to video conference presentations. Luckily, our business was not affected due to COVID-19.
Like every other IT company, work from our home has been part of our company culture now which resulted in continuous work without any hinderance.
What challenges/obstacles did you face in your journey so far?
Like every other online business which is dependent on traffic from Google; we had some ups and downs in our Google ranking which resulted in lower traffic few times in last couple of years. We conquered every time we were affected by Google Updates. We are constantly working on our content and design quality in order to have lifetime of customers. Apart from this, finding the right talent is a challenge every organization faces and we too faced the challenge in our journey so far and we came out of ever challenge with our ability to handle such in positive evolution.
What comes first for you - money or emotions?
I think it’s a mix of both money and emotions, but I think I will give priority to emotions as I am an emotional guy.
In your opinion what are the keys to success?
In my opinion, my key to success is my focus towards my target and passion for my work.
What is one strategy that you believe has helped you grow as a person/start-up?
I think one strategy that I believe has helped me grow as a person is my Passion which drives me to work harder and push my own limits to the new heights and you know reaching to the new heights gives you entire satisfaction.
How do you handle the pressure and manage stress?
I believe Pressure and stress are very important part of professional life and good pressure like an upcoming deadline helps me to stay motivated and productive. Of course, there are times when too much pressure can lead to stress. However, I'm very fortunate to have great business partners, this prevents me from feeling overly stressed as we collectively overcome from any Pressure or stress which come in our way.
What advice would you give to someone starting out as an aspiring entrepreneur?
The only advice I would like to give to our aspiring entrepreneurs is that whatever business either service sector or product based you are planning to start, give topmost priority to your customers and employees and they will take care of the rest for you.
