Anu Sehgal
Founder
We at VictoryTales are delighted to introduce our growing community of entrepreneurs to another shining Entrepreneur, Leader, Digital Marketing Consultant, and Coach. To add another inspiring interview for our growing entrepreneurs, we interacted this week with another passionate entrepreneur Anu Sehgal for an exclusive interview with us.
Ms. Anu Sehgal, the former senior correspondent with The Economic Times, heads the young and energetic team at “Digital Mill”. With her experience of more than ten years into journalism and content creation, which makes it one of the most dependable, trustworthy and ethical digital media companies in India. Anu is the Founder of Digital Mill and She has dealt with key CEOs, and industrialists and has written hundreds of articles on various topics. Let’s learn more about her inspirational success story and her advice for our growing community of entrepreneurs.
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Know more about
Digital Mill
Digital Mill is a company which is dealing with the Social Media Marketing & Management besides having digital platform with technological advancement to cater for the rising demands of the digital marketing around the world to reach the target population through Search Engine Optimization, web/graphics designing by providing quality content.
With her decade-long hands-on experience in journalism and content creation, Anu Sehgal is implementing the newsroom experience in The Economic Times to leverage the numerous opportunities thrown by the dicey industry. Getting involved pragmatically to build a prolific digital identity of clients by boosting their digital presence across various platforms, the Digital Mill team crafts exclusive and appealing content that not only hooks the audience and but also helps them to take notice of the various business brands.
Dynamic team of Digital Mills is ensuring optimum client services across the various verticals of digital marketing and also addresses social media marketing, content management, graphic design and video making, Search Engine Optimization, Web Development and many more for clients belonging to the political and corporate arena.
Tell us a little about your organization and your organization’s journey so far.
I have been associated with the Media industry for a long time and worked as a special correspondent with The Economic Times for 10 years. The idea to have a platform to multiply my experience, and the raising of Digital Mill comes in between my experience and my will to multiply my experience. Digital Mill is a great way to leverage my expertise and the learnings & insights to add value to our client’s projects.
Social media as you know is a dynamic platform and we have evolved ourselves into a 24X7 agency which has given us the perspective to reflect with maximum flexibility. Steering into political content creation at a very early age, I realized its importance when Obama was contesting in the US election and social media was flooding with causes and propaganda.
When our Prime Minister was elected in 2014, a very strong emphasis was made on politics across social media platforms. At that time, I understood the need of a politician to be at the forefront of social media and started handling a lot of political clients also.
Am to inform that we are one of the very few companies in India that have done so much work for politicians and political parties, understanding the nuances in political geography.”
We have an excellent team equipped with the new-age expertise related to research, content creation, graphics designing, media planning and video editing. Digital Mill brings a lot of holistic digital marketing solutions to the table.
With the help of my brother Harpreet Narula who is the major force behind my dense content available in the digital platform and being a political influencer myself, I remain abreast with the recent trends on social media.”
For creating good content across all these digital platforms, my team is completely well-informed with the latest happenings and all the tools that are used for developing websites. Since we have got some very serious clients onboard with us, we intend to bring that seriousness to our work as well.
What makes your company so special and how is Digital Mill poised to grow?
The digital marketing industry is evolving as a major marketing trend of the 21st century intensified by digitization and rapid internet penetration. Contributing to this flourishing domain significantly, Digital Mill has emerged as one of the most dependable, trustworthy, and ethical digital agencies across the NCR in India.
With a vision of clients creating meaningful relationships with their audience and building better brands through connected digital experiences, Digital Mill is striving hard to be known for its disciplined approach toward providing the highest value of satisfaction to every customer.
In fact, people who were very traditional marketers once have also realized the potential of going digital, reaching out to more people by creating a pan India presence through venturing down south as well will be our upcoming goal.
We are abreast with international trends, and how they are working online. Upgrading ourselves with graphics, animation, video and many more features essential for digital marketing, we are gearing up to meet the standards of the international market as well.”
Why did you choose entrepreneurship over a job?
I chose entrepreneurship because I always wanted to make an impact. I have always been intrigued by entrepreneurship and read the success stories of almost all successful entrepreneurs. It’s incredible how you build something from the scratch and scale it. Not everyone can do it. It takes a lot of courage, planning, perseverance, hard work, and teamwork, combined with good strategy & execution skills.
In your opinion what are the keys to success?
I’ve learned in my life that nothing beats hard work. Hard work outweighs talent and intelligence and is necessary if you want to succeed. This not only means working hard when things are going well but working harder when things are not. It means taking calculated risks and sticking to them, no matter how challenging they are. This is very important to keep in mind as an entrepreneur. No business is perfect, and just like people, they too have their faults, no matter how successful or unsuccessful they may be. Recognizing and accepting these faults as an entrepreneur, facing reality, and doing your best to work around these faults is the best way to move forward and I believe this is the secret to success.
What are the business mantras you have embraced to grow as an entrepreneur?
We feel that “Content & visuals are the king and queen” of social media & we like to stay ahead in that game! I believe that client satisfaction is the prime objective and we are doing that that is our MANTRA.
What is one strategy that you believe has helped you grow as an entrepreneur?
I am a firm believer that growth is largely related to client satisfaction, and so I do everything in my power to make sure they are satisfied with my work. Over time, I have learned that the best way for sustainable growth and success of any relevant strategy is to focus continuously on customer problem-solving or feedback and improving the service to them and their successful experience with what you offer them. This builds continuous consumption, trust, value, and growth, and is what I have implemented in Digital Mill.
What advice would you give to someone starting out as an aspiring entrepreneur?
I believe entrepreneurship is not easy stuff – you will need to put in 150% of yourself to get things done. If you are ready to give away your sleep, weekends, vacations, and time with friends for your idea, for years, where the result is still unknown, you are welcome. I am not scaring the aspiring ones, but that is the reality. As I said above, it’s all your passion, and how you implement the same tested idea or a new one is where you are going to get noticed.
